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You don’t see people today dressed like Don Draper or Lane Pryce — the business-person equivalents of a business typeface — because fashion has changed, attitudes have changed, the world has changed. But, like cockroaches, Helvetica seems to be poised to survive time and space, no matter what.
Armin Vit goes on a rant against Helvetica and makes some valid points.

Source: underconsideration.com

    • #Helvetica
    • #branding
    • #design
    • #typography
  • 11 months ago
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Design inspiration, pop culture perspectives, and food for thought, via the ATL.
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