The bigger tragedy in this redesign is the typography that accompanies the icon. It looks like an Adobe InDesign document that couldn’t load the fonts. At best it looks like a default system font and at worst like a pedestrian attempt at corporate typography.

Armin Vit, on the new American Airlines logo.

Well at least someone with clout is saying this. Too bad several respected brand-centric designers are swooning. I don’t mind the icon—it’s the typography and livery that burn my eyes.

Source: underconsideration.com

You don’t see people today dressed like Don Draper or Lane Pryce — the business-person equivalents of a business typeface — because fashion has changed, attitudes have changed, the world has changed. But, like cockroaches, Helvetica seems to be poised to survive time and space, no matter what.
Armin Vit goes on a rant against Helvetica and makes some valid points.

Source: underconsideration.com